Showing posts with label self-publishing. Show all posts
Showing posts with label self-publishing. Show all posts

Thursday, August 5, 2010

No Good Crying Over Spilled Tea....

There are days that are just destined to be days where you really should either say, "do over!" or you should just stay in bed, under the covers.

I know I seem to say something of this sort fairly frequently but I'm not talking about days where it's hard to get out of the cosy cocoon of a warm bed or days where work just kicks you when you're down. I'm talking about the sort of days where you really just shouldn't touch anything.

My day began fine until I left the house. I had my tea in my travel mug. It was raining. It was the sort of rain that was heavy in spots, light in others. As I pulled out on the main road from my street and started to drive, someone pulled out of a parking lot without looking. I had to brake quite hard to avoid him. Fortunately, having just had my brakes fixed, I was able to stop with no repercussions.

When I got to work, I discovered that our alarm was down. I couldn't get in. Usually I'm the first one in the office but today, I recognized the truck of our technical support person who's also in charge of the alarms. I knocked on the door to no avail. It was raining. I finally decided to drive around to the front of the building to see if that was open.

This may seem lazy but I'd worn heels today since we had visitors in the building. Also, it was raining hard and I didn't feel like getting my heels stuck in mud while I got rather wet.

Just as I was about to pull out of the parking lot to get to the front of the building, our technical support person came and opened the door, propping it open. Groaning, I backed up and re-parked in the spot I'd abandoned. As I got out of my car, my tea mug lid came loose and spilled spicy black chai all down my very white shirt. I groaned. When I got inside, I tried to scrub it but a rather ugly brown splotch remained.

My morning passed in a tangled web of muddle. Everything I tried to test to make sure it was working broke. This is good because I'm doing my job but when you end up breaking everything you're supposed to test and things are getting fixed, you end up chasing your tail and tripping over your legs.

I finally went to lunch. It wasn't until I got inside my house, I realized my wristlet was missing. My wristlet is a cross between a wallet and a purse and it holds every bit of valuable stuff I have as in driver's license debit/credit cards, green card, etc. I searched my car, nothing. I searched the route I'd taken when I'd come in. Nothing.

I hoped beyond hope in my haze of muddle, I'd just left it at work. When I got to the office I searched for it. Nothing. I began to worry. My coworker said she'd seen me leave with it but she also thought one of my other coworkers may have had it when she'd come looking for me over lunch. I went to her office. She wasn't there and her office-mate didn't think she'd picked it up.

Thanks to the aid of two of my favourite coworkers, we searched my car and still didn't find it. I was trying not to panic. In the end, I decided the only thing to do to settle my mind was to go back home and search again.

I rushed home. I finally found it. Today was trash day. The wrist strap had come undone as I'd been hoisting my rubbish bins over the fence after they'd been emptied. It was lying on the ground. Since it was brown, it blended in with the dirty concrete. My heart rushed to my mouth as relief flooded in.

I got back to work. The afternoon should have passed well after a successful outcome of that near-scare but I have to confess, I was in a funk.

I'd been in a funk all day. It's all because I published my book in every electronic reader format possible and am selling it for $1.99. So far, no one's bought it. I know I just need to be more patient but even with my Viva La Revolution of Self Publishing! attitude, it's sometimes a little depressing how hard I have to work to get people to buy my book.

And I'm not even talking about the general public. I'm talking about friends and people I know. My closest friends have bought it because they're my closest friends and that's what they do. Yet when I step back, I admit, I get a little depressed that I haven't been able to persuade more than a mere fraction of my facebook 'friends' to buy it.

I know. I'm an idealist. I can't help but think that if it was a reverse situation and someone I knew had published a book, I'd buy it, just to help out. To say, "I know him/her!" It's the same reason I watch some bad movies or bad TV: Because some of the actors in the shows/movies are people I went to school with and it's nice to see them doing well with their life, even if the movies/TV shows aren't particularly good.

In my funk, I tend to over analyze. I get a little disappointed sometimes. When I moved out to L.A. nine years ago, I did so with the promise from a former boss/friend that her sister who was involved in Hollywood would help me with my screenwriting career. I moved out there, tried to contact my bosses sister and...nothing. I contacted my boss and after several attempts I realized that it was an empty promise. I tried not to take it personally but it was hard.

Nowadays, it's different. I have a couple of friends who know people in the publishing industry or they do PR but for whatever reason, they can't help me. I know they have their reasons but on days like this, I start to feel sorry for myself and wonder why all the writing books that talk about the importance of networking don't tell you that the majority of people with whom you try to network can't or won't help out.

It's one of the reasons I'm so jaded at times. My closest brush with getting somewhere was having a class with a Hollywood producer when I first moved to L.A. He liked the idea for my script and gave me ideas on how to fix it. I did and, as he requested, I queried his company with my script. I never heard another word.

It's been like that a few times in my life. It's one of the reasons I like the power of self-publishing. It's not about getting your work published because it's not fit for a real publisher as I still keep reading online, it's about no one else giving you a chance so you make your own chances. You have to "create your own luck," as Jack from Titanic says in the movie.

But sometimes, particularly days like this, I feel beaten down by 'creating my own luck.' I just want things to be easy when, in actuality, it's not supposed to be easy.

And yet if I just tipped the glass the other way, my day could be seen from a whole other point of view: My brakes were fixed, therefore I didn't get hit. I found my wallet. My tea didn't ruin my shirt. I still have a book published, even if it's not getting read by as many people as I'd like.

I suppose it's all about perspective. If I take a step back and realize some of the challenges that my friends are facing every day: sick parents, rheumatoid arthritis, sick spouses, no jobs...I really do feel guilty for whining. In the grand scheme of things, things can always, always be worse.

But on days like this, they feel like that could also be just a little bit better.

Still, tomorrow is another day and it's a Friday at that. That's cause for celebration in itself.

Happy Friday!

Monday, August 2, 2010

Let the Self-Publishing Revolution Begin!

Today was a Monday but it wasn't so bad. I think having a three day weekend helped. My boss was back from his vacation which was not as much fun as not having him in the office but he still seemed to be in 'vacation mode' so it wasn't so bad.

It also wasn't so bad as far as workload and coworkers went. I've had far worse days, let's put it that way.

Also, a coworker sent me a link regarding getting my novel published on the iPad. I've been waiting for Apple to make that option available to first time writers so I was excited to see it was finally available.

Of course, this led to a trail of pages, some of which were blogs, some were informational, as to how hard it was to actually get your book on the iPad if you're self-published.

One of the the blogs had a rather rude and snotty comment from someone who said something along the lines of, "what's the point of self-publishing? It's only for losers who can't get their books published in any other way."

My first reaction was anger. Then it was calm. I understood his initial reaction. As I've said on here before, the problem with self-publishing is that there's a stigma associated with it. Back in the days before it became so easy, self-published authors did tend to be those who couldn't get their books published in the traditional way.

I resisted self-publishing because I didn't want to be one of those people who published their own book because no one else would.

But you know what happened? I wrote a book that I knew was good. It was a timely, comical book that in the era of Sookie Stackhouse and the Twilight franchise, the era of 'chick lit' and entertaining fiction, it should have been easy enough for someone to say, "I want to read that."

I followed the traditional path. I sent queries to agents. I got nice, kind rejections this time around. The writing was good and the story seemed fun but they just didn't think I would work for their agency.

Then I became annoyed. From their point of view, I get it: A new writer, no credits to her name, a story that could be amusing but could also suck when, right now, everyone's looking for the next JK Rowling, Stephanie Meyer or Stieg Larsson. They want their Harry Potter, their Twilight, the Girl with the Dragon Tattoo.

Here's my take on that: The reason there are JK Rowlings and Steig Larssons in the world is because there weren't any already out there. Some one, somewhere thought: "Hey, this looks interesting, maybe I should give it a chance."

But there aren't many agents out there doing that any more. Most of the big publishing companies are 'eating' the smaller ones. There are fewer and fewer chances for writers to get their books published. The interesting thing is that most of the time, unless you get SUPER lucky, even if they decide to publish your book, you still have to do the publicity yourself.

Of course, you could hire a publicist. I mean, if you're paying an agent 10%, the publisher a huge chunk of royalties and possibly a manager to help you figure out what the heck you're doing, what's another big chunk of change to try to get people to read it.

Or, you could do what I and so many other writers have done. You publish it yourself. There are no upfront fees. I went through Createspace. I pay for the proof copies. When I sell a book, they take their fee from the sale price which I set. If I don't sell any, they don't make anything.

Today, I received payment from Amazon for sales on the Kindle over the past month. I make less than 50 cents per sale on this version since I sell it for only $1.99. I made enough for me to say, "whoa! And I haven't done any publicity for this yet!"

It may not be enough for me to quite my job and live but it's enough for me to feel like people are buying and reading my book. I've had enough 'fan' emails for me to blush and feel proud that I've written something that people enjoy.

So, aside from the fact that I didn't wait a couple of years to have an agent read my query, then request my manuscript, then request edits, then try to approach publishers and, if I'm lucky, find one for me, what's the difference between me and someone who went the traditional route?

Is it validation? It used to be that you weren't a writer until you had a product that made money. Just see the blog I once posted in response to such a statement by literary agent, Nathan Bransford.

Now, it seems, even if you make money, you're still not a writer unless someone spins their roulette wheel of 'Lucky New Writer" and decides it's worth taking a chance on you. And then, what happens? You get a book published and unless you're someone who can be a bestseller, you're relegated to the shadows where your book dies. If you are a bestseller, you sign a contract and you promise to deliver so many books in such a time frame. Then, in my opinion, you begin to go downhill. Some of the most promising new writers can't follow up on their original success. Those that do still end up going downhill. They're expected to deliver and they write furiously and fast, to earn their paycheck and give the publishers and not necessarily their readers, a finished book. Sure, Stephanie Meyer, you can deliver Breaking Dawn in less than a year but, uh, did you read it? Jane Green? Your original chick lit was almost deeper than the surrounding stuff but now you're becoming Nicholas Sparks for a new generation. Jennifer Weiner, watch out- you used to be very moving. Now you're becoming cliche. Stephen King...I feel bad chiding you because you're one of the greats but, well, when you announce that you're retiring, RETIRE. From a Buick 8, Cell and Duma Key are all horrible faded shadows of the great stories you used to tell.

I could go on but I won't. My point is this: All 'great' writers were once "new" writers. They were unpublished once. Nowadays, we have the tools to put our works out there and while I admit my novel isn't as polished as if I had someone from Harper Collins editing it, at least it's the book I wrote, not some watered down version of the story I wanted to tell.

I know, I know. Where's the validation if I had to do it all myself. My validation is in my sales. It's in the reviews I have on Amazon.com. It's in the emails I get from complete strangers who loved my book. It's not on the scale of a bestseller but, you know what? It feels like it.

I'd like to take this opportunity to encourage other writers out there who feel like their bashing their head against a glass ceiling to take charge of their own writing. If you feel like it's good, if people already love it, try it. Use Createspace. Use Lulu. If you're scared of the commitment of printing the book, put it on the Kindle, the iPad, the Nook if nothing else. It costs nothing. People WILL read your work.

It's my dream to start a revolution. The agents and publishers hold the reigns right now but they're losing their grip. We don't need them to slow down a process in which they're becoming a relic. While I love books as much as the next person, I love reading even more. Sure, a literary agent knows their way around the industry but the industry is changing. The power is coming back into the hands of the writer, the creator of the product that is fueling them. Sure it's nice to have an official label on your book that says, "Hey, someone made me pay them a lot of my earnings of this book to get me here," but we don't need it.

Ok, so I realize some books shouldn't be published because they're not ready. But, honestly, given some of the rubbish that's making it to library and bookstore shelves these days, what's the difference. Do we need any more vampire novels, really? Yet each week in Barnes and Noble, there seems to be more.

I want to tell other writers that just because you did it yourself, doesn't make it any less valuable. It took me a while to realize I could admit this but I am an author. I have an Amazon page to prove it. In 100 years, I'll still have a book, somewhere, out there, published and it's unlikely someone will stop to scoff, "wait, it's self published. It must be crap!"

I need to get my name out there. I know this. But it's happening slowly. I'm part of a revolution and I'm proud to admit it. Agents can open doors, publishers can help you walk through them but if you can create the building yourself with doors that you actually design, isn't that better?

I'm proud to have published my book. I'm proud to be selling it. I'll keep pushing it, hoping to get more readers. It's not about the money. It's about getting your story out there.

And my story is just getting started.

Thanks, as always, for reading.

Happy Tuesday.

Wednesday, May 5, 2010

Self-Doubt Days

So, I'm having one of those days today where I woke up in a bad mood because I didn't sleep well again. As the day went by, I went from being cranky to being mopey. It's my own fault- it's when I start to let self-doubt creep in and that gives way to self-pity.

It's all to do with writing again. As I've said before in this blog, sometimes, I feel great about writing and I love doing it and I don't care if I get anyway- it's the journey that's fun. Then there are times, like today, when I stop and look back and I realize that I've been on this journey rather a long time now and there's no destination in sight.

I know...I published a book. Yet, even with the interview in my hometown paper, I haven't sold a single copy since the interview came out. I don't know how to take that. I know many of my friends moved away but, well, I can't help but take it personally when no one cares one bit. One of the first tips I'm always given regarding self-publicity is to try to get interviewed by the local paper. So...I did. And...nothing.

I'm sad about that, in all honesty. I keep thinking that maybe I was arrogant to publish my book- they used to call forms of self-publishing "vanity presses." Maybe that's what I did. I just don't know anymore. The problem with self-doubt is that it's a deep pit and once you let yourself step-in, it doesn't seem so far to the bottom.

Even this blog has me doubting- is it worth blogging? I know there are a few of you out there reading but, again, it's a vain thing to write and hope that people care enough about what you have to say to read what you're saying.

I HATE days like this. These are the days when I am looking back at the 'journey' I'm on and wondering what made me think I was good enough to start the journey in the first place. Along the way, I've had very few successes and yet I continued anyway. On self-doubt days, I start to wonder what made me keep going. I had/have a dream that I could be a full-time writer, that I would be recognized one day by an agent, a publisher, a magazine...something.

So far...nothing but a self-published book and a blog that tends to be far too much about puppies and not enough about anything else lately.

I'm hoping that the self-doubt passes. It really sucks because it taints everything. I haven't felt like this in a while but that's what I get for stopping and looking back. I keep trying to keep my eyes forward but the truth is, I just don't know which way to go anymore. I've tried magazine stories, novels, contests, queries...and nothing.

Is there some point at which I should just accept that I should give up or should I keep going? That's the question I'm juggling lately. Is it worth it to keep going? The problem is that I've based my life on this dream and my 'day job' has always been something to pay the bills but not something I loved. Writing was what I loved/still mostly love...If I don't write then I'll be left with an empty job that pays the bills but tends to drive me crazy.

I apologize for my whinyness. I blame it on a lack of sleep and humidity- it's been hot and muggy here today. I'm hoping tomorrow will be better, that, at least, the self-doubt is gone. The crankyness isn't so bad since I don't really have to put up with me...my coworkers do. I'm also having a friend over to dinner tomorrow which will be really nice and stop me from being so self-pitying.

Also, I have two puppies asleep on my couch and they don't care what I do for a living- they love me anyway. Maybe I should take a leaf out of their book.

Thanks for listening. Happy Thursday!

Sunday, February 21, 2010

Whirlwind Weekends....

This was one of those weekends that just flew by. I don't even know where the time went. I don't even feel like I did that much but somehow I manage to eat up two days of time without really knowing where they went.
Now it's back to work tomorrow to begin another week. Things at work haven't been too terribly lately. I can't say I'm dancing through the daisies as though I were in the Sound of Music but, for the most part, I haven't visualized using my yoga strap for anything other than relaxing.

And I did have a good weekend even if it flew by too quickly. I managed to get my book formatted and uploaded and a cover designed- front, back and spine- so that it can start being sold on Amazon.com. It's funny, a few books ago, I was very against self-publishing. It always has such a stigma attached to it- an idea that "You can't get published and the only choice you have is to do it yourself."

That's how I felt up until a couple of months ago. Then I wrote The Reluctant Demon. It's the first mainstream book I've really written. It's humourous. It has a female protagonist. I hate to sound arrogant but I'm pretty sure it's written well. And to top it all off, it's a timely subject: A woman falls in love with a supernatural creature. Ok, so, right now, the craze is still vampires but demons aren't that far off....just watch a few episodes of Buffy the Vampire Slayer. I still couldn't get an agent to give me the time of day.

I think in my mind, the power has shifted. A few years ago, writers were reliant on agents and publishing companies. Now, the publishing industry is faltering- the small companies have been swallowed by the bigger companies and there's really not many places for new, unpublished writers to go.

So, now, instead of feeling like I'm selling out by publishing myself, I can't help but feel this rush of power. It's in my hands. Granted, I won't have the media campaigns that the popular novels get but it means I can get people to read my stuff. And, in truth, that's all I want. I don't want the money...I just want to be read. I think, at heart, that's what most of us writers want.

I suppose that means I had a good, productive weekend, even if it did fly by. I also got to go to Jungle Jim's which, as you probably know if you read this regularly, always makes a day better. This time, I absolutely, positively have to laud Jungle Jim's. They made my insane obsessive Foodie dreams come true: They had fresh quail eggs.

I know, I know, this may not seem like a huge deal but as I mentioned a few blogs ago, quail eggs had become a quest. I see them on the Food Network all the time and all I wanted to do was try them. Jungle Jim's carries them in a canned form but not in the fresh, bespeckled beauty I always see on TV. In all my trips to Jungle Jim's, I've never found them fresh. And then, when I least expected it, as I was leaving the produce section to move on to the international aisles, there they were, right next to the balut eggs.

As a side note, they usually don't have balut, either. It's one of those, uh, delicacies that has always fascinated me, rather like seeing the sheeps, cow and pigs heads they often carry at Jungle Jim's. For those of you that don't know, balut is a fertilized duck (or chicken) egg with a nearly-developed embryo inside that is boiled and eaten in the shell. It's very popular in the Phillippines. I've never been able to bring myself to try one though I have watched my Filipino friends eat them. I think if I'd been brought up to eat them, it wouldn't bother me but, well, I wasn't and my British palate isn't quite brave enough to try them. If you can't quite comprehend why this might be a little, um, un-palatable, just Google it to look for pictures. You might get it then.
Even if I wasn't about to buy any, I was impressed that Jungle Jim's had some in stock.

Not as impressed as the quail eggs though. I snatched a package up- gently, of course. I confess, I, um, sort of hugged them a little in my excited. Then, as I walked around the rest of the store, I kept my hand on them to a) keep them safe so they didn't get broken in transit and b) to make sure no one stole them. Since they had a plethora of them, I'm quite sure that no one would have stole them but in my haze of excitement at actually finding them, I wasn't about to take any chances.

Also, they had my cipollini onions that I haven't been able to find. Fresh, small, cipollini onions....I think it's safe to say, Jungle Jim's is the best grocery store...ever. As of this moment, there's no longer anything I've seen on the Food Network that I haven't been able to find at Jungle Jim's.
It's odd the things that make a weekend good....quail eggs, self-publishing and a long, leisurely walk around a grocery store. I suppose it's good when the small things in life can make me happy.

Or they make me weird....or, at least, odd....Nevertheless, I cooked my first quail eggs today....
Delicious.

Happy Monday!

Monday, October 20, 2008

To self-publish or not to self-publish...

It's Tuesday. It feels better than a Monday, at least. My car wasn't frozen over this morning. Also a good thing. Always look on the bright side of life...That Monty Python, so full of wisdom...

So, I'm debating the question that faces many writers who don't achieve immediate success: Should I self-publish? I've gone over it in my head. And over it some more. And then even more. The thing is, I know that self-publishing is regarded almost with pity by people in the publishing world as well as by other authors. The assumption is that a writer couldn't get his or her book published commercially and so in order to see his or her name in print, he or she turned to self-publishing.

Yet, to me, that assumption is like every other stereotype, begun in truth but distorted to the point that no one considers that the target of the stereotype can grow, can evolve. And while stereotypes will always exist, they are not the only way to view a person, place or thing.

I admit, as I did in my earlier post, that I've been rejected quite a few times. Yet, mostly, it's for short stories. I've dabbled with trying to find an agent for my books. I've sent a couple of queries to publishers. But it's like I'm merely sticking my toes in the pool of the publishing industry, I haven't dived in and got completely soaked.

Partially, it's because I'm scared to death. My novels are, to use a bit of a cliche, a bit like my children. I love them. My characters are very real to me and I've discovered that even when I finish a novel, they never quite leave me. Sometimes that's quite nice. Sometimes, it makes me look a little nuts. Either way, I owe it to them to get their story right, to make sure it gets into the world properly. And, as I mentioned, I'm scared to death of putting my work out there, of seeing my work discussed on message boards like Amazon.com's. I'm a lurker on those boards. I love to read the discussions on books I've read, particularly Stephanie Meyer's. But those readers are brutal. I participated in the Amazon Breakthrough Novel Award contest last year (and do NOT let me get started on what a debacle that whole thing was). But one thing I did enjoy was the sense of community on those boards from the other contestants. What they said was funny, clever and brutal. But they were right. Same as when I read the comments on "Breaking Dawn"...wow, those people can be be harsh but...yet....mostly, they're dead-on.

They scare me because these are the folks who might read my books. But, on the flip side, if they like my work, I'm in. And, for that reason, they're part of the reason I am considering self-publishing. But more on that in a bit...

The publishers are the ones who truly scare me though. Not because they'll make me change my work, edit it beyond recognition but because they're very hung up on money. They have to be. It's why the massive publishing houses have eaten up all the nice little ones that actually gave new writers a chance. Try getting a manuscript to Random House without an agent and see what I mean. Short of an Oprah endorsement, without an agent AND credentials, it's hopeless. It's like being the Little Match Boy or Girl..you can stare in the windows and see the dream but you're still left out in the cold.

And, once they get hold of your book, there's no guarantee they'll care. Let's take, for example, my current favourite subject for a rant, Ms. Meyer. She was allowed to publish "Breaking Dawn" as she wrote it. ANY publisher, agent or editor who took their time to see beyond their cash cow and realize their was a huge fanbase at stake would have stopped when they got the manuscript. They would have sent it back to her, politely saying, "This isn't going to work. We need you to take a step back from what your personal needs and wants and go back to the story you originally began." They wouldn't have let her publish the badly-written, self-indulgent, character-assasinating book that is now in stores. This is why I actually feel bad for Stephanie and the backlash she's receiving. It is partially her fault but not completely. Someone should have stopped her, someone should have coached her. They didn't.

This is why I'm scared of publishers. There aren't enough of them and the ones that are left are too big and powerful.

My logic for considering self-publishing is inspired by someone I consider to be a fantastic writer, though he doesn't write in novel or short story format. He's primarily a TV writer: Joss Whedon. He's the writer of Buffy, Angel and Firefly. And before you scoff, I challenge you to watch Buffy, particularly episodes like "The Body," "Restless," or "Becoming" and tell me he isn't bloody brilliant. Recently though, Joss wrote "Dr. Horrible's Sing-a-long Blog." He did it because he was disillusioned by the TV network that never gave his shows a fair chance and cancelled them because they didn't care enough to keep them alive. They would air his shows, then preempt them for a couple of weeks and start moving the changing the timeslot for the show. It never gave viewers a chance to get invested or to be able to follow them. Then, with little warning, the show would get cancelled because it had no audience. At least, that's what happened with "Firefly". So he made "Dr. Horrible." He wrote the short 45-minute musical in three segments with the help of his family. He cast Neil Patrick Harris, Nathan Fillion and Felicia Day (all of whom were fantastic) and filmed it on his own, with no studio support. Then he released it on the web.

It was a smash; fans brought down the server immediately with their eagerness to see the show. I think it's still making money on iTunes and is going to be released on DVD soon.

I had the pleasure of getting to see the "Dr. Horrible" panel at Comic-Con this year. Joss was there and, as always, was hilarious and charming. When asked what would happen if his newest show ("Dollhouse") got cancelled, he diplomatically pointed out that he'd found a way to make shows and give them directly to the audience without having to go through the studios and that was, most likely, going to happen more and more.

He inspired me. He made me wonder what would happen if I took one of my books and did the same thing. What if I released it directly to the people who would read it and enjoy it? I have a good friend who is a high school English teacher and she thinks that her students would enjoy a particular book I wrote, one that teenages could relate to and understand. I'm debating using Lulu or another company to try printing my book, to let her distribute it, to start my own 'grassroots' campaign for my book. After all, these are my audience. I'm not worried about making tons of money on my work...I just want people to read it. Would those scary but awesome people on the Amazon message boards receive me gracefully or would they turn on me and attack a work that is near and dear to my heart? Or would my book fall, quietly unobserved into the void of unread books? I don't know but it might be worth finding out.

The downside, is that I'd forever be labeled as an author who had to self-publish, regardless of my reasons. If I ever wanted to get an agent, I'd have that on my head. It's a toss up.

Yet, Joss did it with his show. Granted, the show was brilliant- I mean, what show where the good-guy, superhero can say "The hammer is my penis" with a completely straight face, wouldn't be brilliant? But the fact remains, he cut out the middleman. It worked.

Maybe it would work for me too.

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